1. Maintain confidentiality
2. Knowledge of Business resales, Franchise Start-ups and Franchise Resales.
3. Recasting financials
4. Valuation knowledge
5. Maximizes the value of the company,
6. Clarify what is being sold
7. Identify, describe the historical
8. Identify, sell the future
9. Market knowledge, understands the market
10. Multi-pronged marketing strategies
11. Affiliations with competent associations in the
Business Broker community.
12. Coordinate and facilitate sell-side and buy-side
activities and associated specialists
13. Permits the seller to continue focus on running their
business
